The Supermarket Sleuth

Aldi boosts its customer base, but Iceland closes more stores

Who are we focussing on this time: Both Aldi and Lidl, Morrisons seem to be turing a corner, shrinkflation raises its ugly head again and McVitie's launches a new campaign promoting tea and a biscuit.

Why is New Zealand’sgold kiwifruit so big this year and is it really true that Britain’s biggest supermarket is opening a pub to celebrate King Cbharles’ coronation?

A bumper gold kiwifruit this year in New Zealdn thanks to, rather than despite, the bad weather we have had. What are New Zealand most trusted grocery brands and a telling survey of how the UK's supermarket shoppers are switching to store brands.

Tesco demands price cuts from its suppliers - but will they agree?

We learn how supermarkets shoppers' habits are changing, your cup of tea is shrinking and you will never believe the latest vodka flavouring. I know it's April but All Fools Day has passed so this is for real!

Prices keep on rising, produce shortages continue and a major supermarket is investigated

We learn of big price rises, some doubling the original prices, a possibility that Russion discounter MERE may re-enter the UK and more shrinkflation!

Price up 33% in the next six months, where’s our Kiwifruit and good and bad news about own label products

Fruit prices are likely to shoot up by a third in the next six months, the reason for the vanishing Kiwifruit and the supermarket owner that's planning to sell its golf course to sell its golf course!

Aldi is still leading the supermarzket discounters and is it likely to stay at the top?

At least we hear some some indication about Aldi's future. We also discover that Tesco and Waitrose are getting stuck into their Aldi Price Match campaigns again, Iceland is starting to close some of it's less successful stores and now we can expect an new ingredient in some ice creams that may put you off completely!

Aldi still the lowest-priced supermarket and M&S becming a significant player

Aldi is still the supermarket of choice for those seeking better value for their money, M&S is becoming a more singificant operator and, sadly, shrinkflation continues its march on our wallets and purses.

A new cheeky stunt by Aldi

A stunt to mark its second year of being voted the cheapest supermarket in the UK really takes the biscuit! We also learn how shrinkflation is going to lead to your cat eating less! 

What happened with UK supermarketsales over Christmas? Which supermarket is top of the chart offering cheaper prices? And a newly made up word to describe shopper trends last month

Happy New Year to you all! Well, British supermarkets had a good Christmas and for one of the discounters it was truly a happy Christmas! Welcome back to another years of news from the aisles.

An end-of-year round-up reveals changes in UK supermarket shopping behaviour

A slightly longer report this week gives you a guide as to who are the cheaptest superkets for festive food, the winner of the cheapest supermarket in the UK and claims by Which? that Aldi and Lidl may not be giving the best deals. But, as you may guess, the two discounters are refuting this. Enjoy your Christmas and the New Year. I'll be back next year with the latest talk in the aisles.